“Your listing needs to be where buyers are already looking.”
Many FSBO sellers only list their home on one platform—missing out on free visibility and buyer leads across multiple channels.
For the best exposure, post your listing on:
“You don’t need a full website—but you do need a solid online presence.”
Some sellers think they must build a custom site, while others list nowhere at all and lose buyer trust.
You don’t need your own website, but you should:
The goal is to make your listing look professional, clear, and accessible to buyers.
“Not every platform is built for FSBO—and some make it harder than it needs to be.”
Sellers often assume they can post their FSBO listing anywhere online. But some platforms have restrictions, unclear processes, or prioritize agent-listed properties—making it harder for your listing to get noticed.
Before choosing a platform to list your FSBO home, ask:
Choose a platform that gives you control over how your home is presented, doesn’t bury your listing, and supports the FSBO model clearly. Always keep a copy of your listing details and refresh them regularly to maintain visibility.
“Buyers don’t call because your home is amazing—they call because your listing is complete.”
FSBO listings with missing information or poor formatting are often ignored, even when the property is a great fit.
Each listing should include:
Keep the format simple and visually easy to read.
“A stale listing is invisible—even if your home isn’t.”
Many FSBO sellers post once and never touch the listing again, even if the market shifts or the price changes.
Update your listing:
Fresh content helps your listing reappear in feeds and shows buyers you're active and serious.
“Buyers scroll through listings the same way they scroll Instagram.”
Many FSBO sellers miss the opportunity to get free, direct buyer attention by ignoring platforms like Facebook or Instagram.
Post your listing on:
Use strong photos, clear price, and brief captions. Include a link to your full listing. Repost every few days with a new image or highlight.
“Professional doesn’t mean fancy—it means clear, complete, and confident.”
Some listings look rushed or cluttered. Others include too much emotional language, which weakens buyer trust.
A professional FSBO listing should include:
Even as a private seller, you're creating a buyer experience. Present your home the way you’d expect someone to present it to you.
“Your photos are the first showing—make them count.”
Poor lighting, bad angles, or low-resolution images make even great homes look unappealing online.
You don’t need a professional photographer, but you do need:
Clean, bright photos build trust and drive more clicks.
What to Do Next?
Want to make your FSBO listing stand out? Start with a clean, confident listing layout—and if you have questions about how to present your property online, schedule a free consultation to get expert guidance.